Document Type : Original Article

Abstract

Introduction: the materialism as an important subject among people, which occupies a central place in their life and expected to be the greatest source of satisfaction or dissatisfaction, defined (Belk, 1985). Also, Studies showed that the materialism has different psychological antecedents. The aim of this study was to investigate the role of self-esteem, personal sense of power, personal relative deprivation (PRD) and uncertainty (UC) in materialism of students.
Method: The statistical population of this research includes all male and female students of the Tehran University of Ahwaz in the academic year 1396. From this community, 181 people were selected by available sampling method. This was a descriptive correlation study focused on the relationship between materialism and self-esteem, personal sense of power, personal relative deprivation, uncertainty among 181 male and female students of the University of Tehran via questionnaires of these variables.
Results: The results of the variables correlation matrix revealed a positive and significant relationship between materialism and uncertainty (P=0.0285, sig=0.001); and personal relative deprivation (P=0.237, sig=0.001) at the 0.01 level. The results of regression also showed that the prediction of materialism based on the personal relative deprivation (B=0.244, t=2.08) and uncertainty (B=0.216, t=2.13) was statistically significant (p<0.05). Conclusion: Results showed that, materialism can be predicted on the base of UC and PRD variables in Iranian sample.
Keywords: Materialism; Uncertainty; Self-esteem; Personal sense of power; Personal Relative Deprivation

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